SPONSORS
DENARISEUP SPONSORS
These organizations stand with us for a just and inclusive recovery. Their support helps ensure no one is left behind as we rebuild Altadena and Pasadena. Join the movement for a just and inclusive reconstruction of Altadena and Pasadena. The DenariseUp initiative was born from the ashes of the Eaton Fire, rooted in the belief that recovery must center justice, equity, and community. We’re building a new future—one where no one is left behind. Together, we can ensure this crisis is not exploited—but transformed into a turning point for dignity and solidarity. Because only the people save the people. Solo el pueblo salva al pueblo.
NDLON
NDLON improves the lives of day laborers, migrants and low-wage workers. We build leadership and power among those facing injustice so they can challenge inequality and expand labor, civil and political
NAACP Pasadena Branch
Founded in 1919 as the 16th chartered branch of the national NAACP,the Pasadena Branch has over a century of history advocating for civil rights and dignity for African Americans and all marginalized communities in Pasadena
CORE
We are a humanitarian organization that brings immediaterelief and recovery to underserved communities across the globe. With COMMUNITY BUILDING as our north star, our strategic pillars are:
LA VOICE
LA Voice is a multi-racial, multi-faith community organization that awakens people to their own power, training them to speak, act, and work together to transform our County into one that reflects the dignity of all people.
ALL HAND AND HEARTS
All Hands and Hearts provides community-inspired, volunteer-powered disaster relief.
MYTRIBERISE
My TRIBE Rise is a 501(c)(3) Non Profit Organization all donations are tax exempt. Our mission to serve and address the needs of the community thrives solely on the support and contributions of those like you who have compassion for the underserved. We need your support to sustain our mission.
POP
POP! grew directly out of the Pasadenans for a Livable Wage (PLW) movement. Due to the unprecedented coalition of labor, community, religious, and educational sectors, PLW was able to win a unanimous vote in the Pasadena City Council to bring the minimum wage to $15/hour by 2020.
LA Fire Survivors Committee
The LA Fire Survivors Committee is a Committee made of residents who’s neighborhoods and lives have been devastated by the Los Angeles wildfires, and other concerned persons, who are urging city, state, and federal governments to ensure that those who have been displaced can secure compensation for their lost homes and personal items and are at the center of rebuilding efforts.
PSL
The Los Angeles Branch of the Party for Socialism and Liberation is a working class party fighting for the rights and needs of the working class across the Los Angeles area.
Pasadena Tenants Union
PTU is the heart of the struggle for housing justice here in Pasadena. It is where tenants and allies gather to organize against rising rents, evictions and gentrification.
Altadena Tenants Union
The Altadena Tenants Union connects tenants to one another and to resources to help all of us live in a dignified, safe, and supported way. We are building local power for tenants in Altadena during the fire recovery and for the future of our community.
DSA-LA
DSA-LA is largest socialist organization in Los Angeles with over 4,000 members organizing in our workplaces, housing complexes, and communities to build a world where everyone can live a life of dignity, free from injustice and exploitation.
Altadena Rising
Altadena Rising is a hub of Dena-raised organizers supporting our community through every stage of recovery. We meet daily needs, connect impacted families to vital resources, and collaborate with local organizations. Together, we amplify urgent messages, drive collective action, and shape long-term recovery strategies—always ensuring the community leads the way forward.
College Access Plan
College Access Plan (CAP) is an independent nonprofit that prepares underserved and underrepresented students to succeed in college. Through partnerships with area school districts and local agencies, CAP provides no-cost college readiness advisement and topic-specific workshops for high school and middle school students, families, and to graduates that attend college.
The Copilot Project
The CoPilot Project is a grassroots volunteer effort dedicated to supporting LA wildfire survivors with post-fire tasks and responsibilities. We are paving the road to recovery with access, clarity, and confidence.
Leadership Pasadena
Leadership Pasadena is a community network and training program that pulls together leaders from every industry for peer-learning and future collaboration potential. Our program is strategic, covering not only how to be a more effective leader, but how to do so in our own community.
EFRU
Eaton Fire Residents United is a coalition of concerned residents, formed in the wake of the devastating Eaton Fire of 2025.
Fire Poppy Project
Fire Poppy Project is a mutual aid emergency response to the 2025 Eaton Fires in Los Angeles County, CA.
Altadena Not For Sale
We want the under- and non-insured be able to stay where they are after the Eaton Fire, for Altadena not to fall prey to predatory land speculators and to keep the community whole through education, advocacy and empowerment. We will not let the soul of our community be sold off to the highest corporate bidder! #PeopleOverProfits
Monarca Sol Collective
Small business founded by local residents, inspired by the love of culture and traditions of Mexico and our indigenous roots. Experience an immersion into vibrant color and tradition from the Americas through our hand made home decor, clothing, books and accessories created by local and international BIPOC artisans.